An Unnamed Class of Scarves

Plus All Things "Bouquet Final" & More

This past week was a very Hermès-filled week for me.

But honestly, these days it feels like there isn’t a minute that isn’t. I was in New York for a wonderful event with the French Heritage Society, where I was invited to give a presentation on Hermès scarves at a beautiful gathering dedicated entirely to celebrating the scarf. It was an evening of everything I love most, including history, design, and community and it came together perfectly.

And of course, no trip to New York is complete without a stop at the Hermès Madison Avenue store. I finally picked up a scarf I’ve been waiting for since I first teased it here on Substack back in May when I received a very early look at the FW25 collection. As luck would have it, my SA had just received the new stack of Le Monde d’Hermès for Fall–Winter 2025 and I am just now seeing that my new scarf was featured not once but twice. I don’t know how this keeps happening. Last season, Spring-Summer 20205, my Maximors bag popped up in multiple photos (seen in one below), and now this one!

But what I really think is interesting, as far as I know, is this new scarf doesn’t actually have a name. Well, of course the motif does, but the type of scarf does not. It’s not a classic 90 or an “exceptional scarf,” with their elaborate beading and embroidery. It’s something in between.

So this week, I want to take a closer look at these scarves, its debut in the new Le Monde, and why it’s made its way to the top of my favorites list. I also want to show you a past-season piece from the same “unnamed” category that has proven just how amazing some added design choices can be.